Lead Capture Page Benefits
A lead capture page is a specially designed landing page whose sole purpose is to capture information about your leads: name, email, phone number, etc. This information is collected through a lead capture form and used to help you build a relationship with your leads. The end goal is to convert them into customers through your marketing funnel.
A lead capture page is an example of a landing page and is sometimes known as a destination page. It is a web page that has the sole purpose of capturing leads. A lead capture page will usually be different from the general website or other online pages of a company. This page will have only one objective and that is to make the visitor perform a single actionable task. It could be anything from signing up for a newsletter by providing their email address or making a purchase of the company’s product.
A lead capture page is a type of post-click landing page differentiated by an optimized lead capture form. This form allows you to collect leads for your respective offers and nurture them down your marketing funnel.
A lead capture page is one type of post-click landing page, so it is inherently different from your homepage or any other page on your website. A lead capture page is a standalone page created with the intent of promoting a single offer.
It is typically created to educate your potential customers about every product you have available. Lead capture pages focus on one promotion at a time.
